Twenty-four cultural, recreational and entertainment attractions in Southwest Louisville will be promoted to locals and visitors with a new campaign for the South Points Scenic Area, launched today.
Mayor Greg Fischer, Louisville Metro Council members and local community group the Southwest Dream Team want to help people notice and get the most out of attractions including the Iroquois Amphitheater, Jefferson Memorial Forest, various hiking trails and golf courses and the Kentucky Derby Museum. Gems like Vietnam Kitchen and Mike Linnig’s are also included, when you’re ready to pig out after all that hiking and touring.
While as a whole, southwest Louisville historically doesn’t receive as much attention as downtown or the East End, “South Points Scenic Area possesses some of the most beautiful scenery and popular attractions in our region,” Fischer said at the campaign launch. “It is has a rich natural, historical and cultural legacy that draws nearly 1.4 million visitors yearly.”
Fifty-two signs on major Louisville streets and four signs on interstates will feature the campaign’s logo, and informational maps will be made available at attractions themselves and at visitor information centers.
Photos: Jefferson Memorial Forest, Kentucky Derby Museum
