Louisville’s historic Highlands and Clifton neighborhoods are ideal locations when opening a boutique. Failure isn’t an option when the city’s most successful shops are found lining busy Bardstown Road and Frankfort Avenue with brightly painted doors and windows to display fashionably adorable outfits. Women and men alike can’t help but venture inside in search of a new look for themselves.
But Kentucky native Ralph London, creator of Betty Jeffries, had a different idea in mind when he began his clothing line. Rather than opening one central location for his local business, he decided to keep things moving right along with Louisville’s first mobile boutique, which has driven him directly to success.
However, without a main location, London and his Betty Jeffries team face one small problem. How will they offer their customers a preview of the newest collection?
Though the company features all of its products on its website, making it easy for customers to browse and make a purchase, London wanted to give his patrons the opportunity to get a hands-on look at what he’s offering to the fashion scene this upcoming season before it hits the road in the mobile boutique later this fall.
And what’s more fitting than showcasing the creatively lovely fall line of clothing for the modern business woman than the parlor of a salon! Betty Jeffries has partnered with William Deans Salon for the clothing company’s very first fall preview event!
Those in attendance will have the opportunity to participate in exclusive merchandise giveaways and will also have access to Betty Jeffries’ complete fall line to browse, try on and even purchase these styles before anyone else!
“We have several statements happening,” London says about his new fall collection. “We have a bold black and white statement with new baby doll style dresses. We also have gorgeous tee shirt dresses in bold color combinations splashed against wearable khaki and wonderful vintage-inspired silhouettes that flatter any figure.”
Get ready to transition from your bright summertime wardrobe to a collection of new professional and edgy attire at the Betty Jeffries Fall Preview event on Saturday, August 29th at William Deans Salon located at 1265 Bardstown Road. The event will take place from 4pm – 10pm and admission is free!
Photo courtesy of Betty Jeffries.
