A new Capital One Commercial features Samuel L. Jackson, Charles Barkley, and Spike Lee trying to pronounce "Louisville."
The Capital One Mascot Challenge has had representatives from a number of area colleges, not the least of which is the first "Hall of Famer."
The Capital One Cup has been awarding the best all around sports programs in the NCAA for the past two years, and several local colleges are in the hunt in major ways this year.