Louisville is going to be getting a lot of love this tournament season on and off the court.
Capital One just released a new commercial that features Samuel L. Jackson, Charles Barkley, and Spike Lee driving around and arguing over how to correctly pronounce the word “Louisville.” Which, if you’re reading this you well know, is an argument that even those of us that live in Louisville have yet to fully resolve, and it’s kind of funny watching these three clearly non-Louisvillians try and figure out, as well. The argument consists of the trio making exaggerated and mumbled attempts at the word (Loo-uh-vul, Loo-vul, Looooeyville), before all finally agreeing simply on “Da’ Ville,” it’s pretty hilarious for a quick laugh.
I’m sure it’s universally funny, I think the ad is probably a little extra funny to real Louisvillians who have been engaged in a similar conversation with outsiders and locals alike, more time than we care to count. This is a follow-up to a similar Capital One ad these three did about the pronunciation of Indianapolis, where The Final Four will be played this year.
