When you’re selling your own New York-based fashion line all over the country at major franchise stores like Nordstrom, it’s safe to say that you’ve officially made it in the fashion world.
The fresh and eclectic fashion trends flowing from New York City are sought after all over the world, making any line born in America’s fashion capital, especially those sold in popular high-end shops, worthy of fashionista envy.
Once you’ve established success in the realm of national commercial fashion, it’s time to market your line of products to shoppers who strive for unique fashion found in small boutiques rather than popular chains. When looking for ways to extend their brand’s availability, the owners of Fairchild Baldwin took their collection to Louisville.
Along with its place at Nordstrom, this designer line of women's jewelry and accessories is now available in Louisville’s Glasscock boutique and it's all adorable. It’s a no-brainer why this team of successful New York fashion designers chose our city to expand their market. As Kentucky’s biggest city, one of the nation’s most successful local business markets and home to the Kentucky Derby, one of the world’s biggest fashion events, Louisville’s fashion community is thriving like never before.
“We’re thrilled to have our collection showcased in such a fashionable city like Louisville,” says a representative of Fairchild Baldwin of the company’s recent move to Louisville.
“We had the pleasure of meeting with the buying team [of Glasscock] in New York City during their last scouting trip. With Glasscock being in the area for years, we knew we had to partner with a staple in [Louisville’s] shopping district.”
Though no plans have been made to partner with other local boutiques in Louisville just yet, Fairchild Baldwin’s line can be shopped now at Glasscock located at 153 Chenoweth Lane
To see the complete designer line, visit Fairchild Baldwin’s website.
All images: Fairchild Baldwin
