Louisville Magazine is a lifestyle and general-interest monthly magazine for residents of metropolitan Louisville. The magazine has won hundreds of awards for writing, photography and design from the Society of Professional Journalists and is widely recognized as the city’s best and most influential magazine.
Regular magazine content includes:
• Stories featuring local people, issues and events.
• Departments and columns on health, sports, travel, style, dining and the arts.
• The Circuit, which highlights upcoming events and includes a Calendar of Events
• Home & Design, a monthly section that features Louisville’s best homes and designers.
The magazine was founded in 1950 by the Louisville Chamber of Commerce and purchased in 1993 by a private owner, Louisville Magazine Inc.
According to an independent study conducted in 2005 by Media Audit, Louisville Magazine is the second-most widely read publication in Louisville (trailing only the daily newspaper), with a most-recent-issue readership of 90,000 and a four-month cumulative readership of about 140,000 in the metro area.
Another survey, conducted in 2005 by MediaMark Research Inc., noted the following demographic characteristics of Louisville Magazine subscribers:
• 92% have attended or graduated from college (42% have post-graduate education).
• 92% are home owners.
• 66% are female; 34% are male.
• $147,500 average household income.
• $820,000 average net worth.
• 22% are members of a board of directors or trustees.
Other Louisville Magazine Inc. publications include Louisville Bride , Louisville HealthBeat (a health care resource guide), EATS (a guide to eating well in Louisville) and the Louisville Charitable and Social Datebook.
The magazine is distributed by mail to paid subscribers and is sold at area newsstands. For the six-month period between April and September, 2005, Louisville Magazine’s audited average monthly press run was 27,265 and its average paid circulation was 26,520, according to the Circulation Verification Council.
