Bourbon Country continues to expand. There’s yet another brand new distillery being built on Bluegrass Parkway at the edge of Bardstown, Kentucky. It will be called Bardstown Bourbon Company and construction is expected to be complete by next summer.
This brand is owned in part by Florida-based Mahalo Spirits Group. It will include a distillery and Visitor’s Center, and event space, and eventually a restaurant and boutique hotel. According to the press release, it will be a “first-of-its-kind Napa Valley style campus [which will] will feature a custom built Vendome still and include a unique and transparent educational experience.”
It’s always nice to have another bourbon brand in the neighborhood, especially one that will bring a difference visitor’s experience. But these new-kids-on-the-block will be staffing their facility with seasoned bourbon veterans: “The new partnership will be led by a team of experienced industry professionals and artisans, including Bourbon Hall of Fame Master Distiller and Bardstown native, Steve Nally, a 40-year veteran of the spirits industry and formerly the Master Distiller of Maker’s Mark, and Alex Bogusky, an expert in brand strategy and consumer insights that was named the creative mind of the decade by Adweek Magazine, along with a national sales and marketing group specifically trained to sell premium craft spirits.”
David Mandell, President and CEO of The Bardstown Bourbon Company, had this to say about the project: “We are changing the model for how innovative whiskey and bourbon products will be produced and brought to market . . . We’re building an experience in Bardstown unlike anything whiskey enthusiasts have ever experienced.”
We will continue to follow this story as it develops.
Photos Courtesy of The Bardstown Bourbon Company
