High Liquors Launches World’s First Full Line of Ultra Premium Spirits
“One Brand. Full Bar.”
High Liquors, the world’s first full line of ultra premium spirits, including vodka, rum, whiskey, and tequila, has launched in select cities in Tennessee and Kentucky with plans of expanding to 10 more states by the end of the year. Best friends and co-founders, Brad Wright and Chris Lawson, developed the concept to fill a niche for a full premium liquor product line under one brand.
After meeting over a decade ago at The University of Kentucky, Wright and Lawson have since been determined to join forces in the business world. In 2009, the duo reconnected and decided to channel their passion for the beverage industry by funding their own liquor company, High Liquors, the first brand to offer the highest quality spirits in every category.
“We were frustrated with the vast differences in quality that all of the premium spirits brands possessed. If there was a vodka brand that you love, but you also like tequila, you had to go the extremely expensive route of trying all the tequilas out there in hopes of matching the quality of the vodka brand you enjoy. That’s because your favorite vodka brand only makes vodka,” says Lawson.
Wright and Lawson wanted to ensure that the liquors they produced were made from the highest quality ingredients and materials available. Not wanting to be tied to one distillery, they searched for the best in class producer for each spirit. For almost two years they sampled from only the most renowned independent distilleries in the world, at the same time, working on a completely custom bottle and graphically refined image worthy of the most comprehensive ultra premium brand. High Rum is distilled in Trinidad and Tobago, High Vodka in Ketchum, Idaho, High Tequila in Tequila, Mexico, and High Whiskey in Lawrenceburg, Indiana.
All High Liquors spirits are made with “lots of TLC,” says Wright, “Not only are we using the best distillery for each individual spirit, but they are also made in smaller batches and take more time to distill since they are handcrafted instead of using an automated process.” High Liquors plans to expand their top quality product line to include gin and scotch later this year.
Currently, High Liquors is available in select bars, restaurants, country clubs and various beverage retailers in Kentucky and Tennessee including Lamplight, Jax Liquor, Liquor City, Liquor Barn, Red Dot and Chucks. High Liquors will be available in 10 more states and online by the end of 2011.
ABOUT HIGH LIQUORS: High Liquors is the world’s first full line of ultra premium spirits that includes vodka, rum, whiskey and tequila. Each spirit is made at a different, specialized distillery that produces them in smaller batches, through a handcrafted process. Longtime friends and co-founders Chris Lawson and Brad Wright dreamed of launching a business together since they met at the University of Kentucky in 1999. During the next decade, they triumphed through their separate business ventures, while constantly exploring ways to collaborate. Finally, in April 2009, during a night of cocktails and reminiscing, they determined that they wanted to create an exceptional liquor brand that was worthy of life’s greatest celebrations.
I spoke to the founders directly and they are truly great guys. Down to Earth, willing to chat about the origins of eachliquor wherein they traveled the world to find the premiere distillers for each type of hooch, “there’s a genius in every bottle,” Chris told me. The prices are economical (the tequila is $34.99/bottle) and if anything, the bottles are really cool. I told them that I thought the idea was great because a local bar could fill their whole ‘well’ with one line instead of one product – think bundling your internet/phone/cable for just one bill and delivery – but with booze. It should be said that although they have several liquors, they sacrifice no quality. They are Kentucky guys who traveled the world to create the best product possible from the regions which made them famous. I would highly (no pun intended) recommend trying out any of their liquors, and reach out to them via www.highliquors.com, as they are always improving, and where excellence is paramount.
