Pins can be delivered with Papa John’s Pizza
The Kentucky Derby Festival unveiled the 35th installment of Pegasus Pins today. The 2007 Pegasus Pin design features the Pegasus image from the 2007 Derby Festival Official Poster. The pins will be offered in five different color combinations, including teal with orange, red with purple, orange with blue, blue with teal and purple with red. Any of the five pins will get their owner into Derby Festival pin-admission events such as the U.S. Bank Great BalloonFest, Stock Yards Bank Great Bed Races, Republic Bank Pegasus Parade Preview and 10 days of free concerts at the Chow Wagon.
Pin envelopes contain one of the five colors for a $3 sponsorship, along with two coupons from area businesses. In addition to a pin and coupons, each Pegasus Sponsor has the chance to win prizes if they find a gold, instant-win pin in their envelope. (Odds of finding a gold pin are 1 in 18). There will be a record number of instant prizes available this year – 22,000 total. Gold Pin Winners can register their gold pins to win one of 17 grand prizes (including a Kroger $10,000 Ultimate “Go for the Magic” Vacation Package and Honda Odyssey Van).
Beginning today, the 2007 pins will be available at 52 Papa John's Pizza locations in the Louisville market, from Louisville to Bardstown to Southern Indiana. Festival enthusiasts and pin collectors may purchase the pins on location, online or add the pins to their pizza order and have them delivered to their door.
"Papa John's is proud to bring Derby Festival Pegasus Pins right to the doors and computers of our customers," said Bill Mitchell, senior vice president of operations for Papa John's International. "After a sell-out last year, we are excited to again be the first to get out of the gate as the initial exclusive destination for this year's Pegasus Pins."
On Monday, March 19th, the pins will start to appear at more than 1,000 participating local banks and retail outlets.
Again in 2007, the Derby Festival Pegasus Pin Sponsorship Grand Prize Drawings will be broadcast on WAVE 3 TV. One Grand Prize will be drawn on each of the 6 PM and 11 PM WAVE 3 TV newscasts beginning Wednesday, May 10 – Friday, May 18 (excluding Saturday, May 12 and Sunday, May 13). To be eligible for the prize drawings, entries must be received no later than 5:00 PM, Tuesday, May 8, 2007.
The pin trading starter kit has a new look this year with one new Special Edition Pin Trading Pin. They will be available at all Pin Trading events and at A Taste of Kentucky. Derby Festival metal Event Pins will represent 25 events this year in addition to a metal Pegasus Pin and are $6 each. For more information on pin trading, visit www.kdf.org or call the AT&T Derby Festival hotline at (502) 584-FEST.
Started as an awareness campaign for the not-for-profit civic celebration in 1973, the plastic pins are now one of four primary sources of funding the Derby Festival events. It has become a way for the community to have ownership in the Festival and show their pride in the region’s largest celebration.
