For over 100 years, the Better Business Bureau has helped people make better decisions about an ever-evolving list of companies, and the BBB is also evolving to meet the needs of a rapidly changing marketplace. BBB sets standards for ethical business behavior and monitors compliance. BBB helps consumers identify trustworthy businesses through more than 4 million BBB Business Reviews. BBB sets standards for and evaluates thousands of advertisements each year. BBB sets standards for and evaluates the practices of thousands of charities. BBB coaches businesses on ethical behavior and how to build stronger relationships with customers. BBB offers its national and local consumer services to millions of people each year. The Better Business Bureau is a private, non-profit organization dedicated to trust in the marketplace. BBB’s mission is to promote the highest ethical relationships between businesses and consumers. BBB receives no government assistance.