Register online: Online Marketing Pros

Search Engine Optimization (SEO) 101

Keyword research and Back Linking are the foundation to successful SEO efforts. You will learn how to conduct keyword research and how to organize your findings. You will also learn why back linking is so important and how you can do some of it on your own.

Presented by: Charlene Burke

Article/Content Marketing

Now that you have keyword research to refer to use, let's put it to use in your onsite and offsite content. Article marketing is an effective way to get your information on the web, while providing you opportunities to get back links and visitors to your site. You will learn the best practices for article writing as well as where to place those articles once they're written. You will learn how to plan your writing, which can help you to avoid the dreaded writer's block. And you will have fun!

Presented by: Sheryl Connelly