How does persuasion work? How does a person or organization get into another's head or heart to engineer understanding, belief or action? Where does theory end and science and practical realities begin? Find out by attending scintillating and energizing lectures and Q + A Sessions in the School of Communication, Room 232.
Larry Hayes (Secretary the Kentucky Cabinet for Economic Development): Persuading Businesses to Locate in Kentucky - Reflections on the recent trip to Taiwan.