How does persuasion work? How does a person or organization get into another's head or heart to engineer understanding, belief or action? Where does theory end and science and practical realities begin? Find out by attending scintillating and energizing lectures and Q + A Sessions in the School of Communication, Room 232.

Laura Ungar (award-winning medical writer for The Courier-Journal): Deadly Persuasion, The Problem with Painkillers in Kentucky