Who: The National Multiple Sclerosis Society, Kentucky-S.E. Indiana Chapter clients, staff, volunteers and friends.

What: A Bike/Walk-A-thon and ribbon cutting promoting MS awareness! Chapter clients, employees, board members, volunteers and friends will cycle or walk for 30-360 minute increments at 4th Street LIVE! Jump Ropes and Orange Hula Hoops will be supplied for the public to “Join the Movement” plus add fun for all ages. Proceeds from participating 4th Street restaurants will be donated to the local MS Chapter.

When: Friday, March 30, 2012 Noon-10pm
March is MS Awareness Month
Noon - Orange Ribbon Cutting with local Personalities

Where: 4th Street LIVE

Why: Nearly 5,000 people in the Kentuckiana area and more than 2 million people worldwide are known to have Multiple Sclerosis and experts believe 5 times that amount may have MS without knowing it due to difficulty in diagnosing the disease. The Mission of the National MS Society is to promote awareness and education of MS and to fund research to end the disease. This is a unique opportunity to reach people who may not know about MS and its devastating impact on those battling the disease. Registration forms for the Chapter’s BIKE MS and WALK MS events will be available at the event.

About the National Multiple Sclerosis Society:
MS stops people from moving. The National Multiple Sclerosis Society (NMSS) exists to make sure it doesn’t. The NMSS addresses the challenges of each person affected by MS by funding cutting-edge research, driving change through advocacy, facilitating professional education, collaborating with MS and other health organizations around the world, and providing programs and services designed to help people with MS and their families move forward with their lives. In 2010 alone, through its national office and 50-state network of chapters, the Society devoted $159 million to programs and services that assisted more than one million people. To move us closer to a world free of MS, in 2010 the NMSS also donated an additional $37 million to support 325 new and ongoing research projects around the world and hopes to fund a total of $250 million in MS research from 2011-2015. The NMSS is dedicated to achieving a world free of MS. Join the movement at www.nationalmssociety.org/kyw

Visit http://www.nationalmssociety.org/chapters/kyw/fundraising-events/communi... for event information

This event is free and open to the public.
Media is encouraged to attend and photo opportunities are available.

*Press Contact:
Caroline Knop
502.432.4434
Mary Carabella
502.609.6505