According to recent research, 90 percent of small business owners now use social media as part of their marketing strategy. If your business is not currently utilizing—or not fully utilizing—social media channels, this introductory, eight-week course is for you. You’ll gain the necessary knowledge and skills for: using social media as a business communication tool; creating an overall social media strategy; identifying opportunities that best align with your goals; capitalizing on rules of engagement, best practices and the latest trends; monitoring your social media presence; and measuring ROI. You’ll even learn to manage internal business resources, employee time and business goals through social media.

Instructor
Sheryl Connelly, CEO of marketing agency and partner in training firm specializing in social media and online marketing

This class meets every week on Monday for eight weeks.