Enjoy FREE Ice Cream to Help Generate $10,000 for The Salvation Army of Louisville.

Denali Flavors, developers of the legendary Moose Tracks flavor of ice cream, has partnered with Velvet Ice Cream to host a FREE ice cream give-away on Wednesday, August 13 in downtown Louisville.

Ten-thousand scoops of Velvet Moose Tracks ice cream will be served at 4th Street Live! as a 10,000 Scoop Challenge issued by Denali Flavors to Louisville area residents. For each scoop served, Denali Flavors will donate $1 to The Salvation Army of Louisville in an effort to raise $10,000 of new support for its vital community programs.

During the event ice cream lovers can tweet the hash tag #10KScoops for a chance to win free ice cream for a year from Denali @Moose_Tracks.