Description
Search Engine Optimization - On Site and Off Site Keyword research and back linking - the backbone of any SEO strategy for your website and other online activities. It's not nearly as awful as you think! First we'll review how to find the keywords and keyword phrases that work for your business, product or service. Then we'll look at how to find sites to get back links from. We'll review what Google looks for when comparing your site to others when a search is initiated. Then we'll review how to incorporate those keywords into your onsite and offsite content. Presented by: Charlene Burke, Search by Burke

Blogging for Business Did you know that blogging and article marketing are some of the best ways you can create credibility and brand loyalty, as well as drive traffic to your website? When done correctly, a successful blog can bring attention to your business, attract new customers, and turn your current customer base into red hot raving fans. Companies like Microsoft, Pepsi, Nintendo, and Ben and Jerry’s have discovered there is a right way to go about starting a business blog and a wrong way. Let us teach you what Fortune 100 companies have learned the hard way.

Presented by: Sheryl Connelly, Marketing Media Management

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