Successors often find themselves in the shadow of their parents, making it difficult to establish credibility in the family business and tap into their own strengths. The stress of emulating a parent begins to clash with who they are and who they want to be as a leader. In groundbreaking research, Andrew Keyt interviewed more than 25 successors of family business legends including Massimo Ferragamo, Bill Wrigley Jr., Christie Hefner, and John Tyson to find out how they overcame the challenges successors commonly face.

What will I learn?
How to step out of the shadows of your predecessor
How to win over those still loyal to their former leader
How to build your own credibility, separate from your parents
How to take the reins and be the effective leader your business needs
How to honor the past while charting a “way forward”