Behind every Great Family Business is a Great Family, and Brown-Forman is no exception. Mac Brown will talk about the efforts they have made through the years to cultivate a strong, cohesive family dynamic behind the powerful Brown-Forman brand.
In particular, Mac Brown and Ernie Patterson will discuss the role of the Family Committee, the importance of hiring non-family members, the family culture of “diplomatic candor”, the importance of family values, the role of the board, and family policies.
This will be an interactive session for family businesses of all sizes broken in to three parts with plenty of time for Q&A. Any Family Business contemplating a transition to the next generation, interested in family governance, or cultivating productive relations among family members is encouraged to attend. Bring several members of your Family Business or Family Council to get maximum impact!