The Legacy Agency, Inc. (“TLA”), one of the world’s leading athlete representation and sports and entertainment marketing businesses, has announced the launch of “The Color Rally,” the first-ever on campus experiential races tied directly to the support of college athletic events. The second of two versions of “The Color Rally” will take place October 24 at 9 am at the University of Louisville in Louisville, Kentucky. The event will be tied to football festivities and will take place on campus. Registration is limited and is available at http://www.colorrally.com/.

The University of Louisville “Color Rally” will take place as part of the school’s Homecoming Weekend against Boston College. Spectators will be showering participants with the colors of the home school, red and black for Louisville making for a spectacular and fun fall setting. The course us approximately 2.75 miles in length and will be interwoven throughout the campus. It will feature five color zones on the course, plus an explosion of school colors at the finish line. The amount of participants will be capped for each race, with thousands expected to line the route in support. A 9 am EDT start time will take place in Louisville.

Saturday, Oct. 24
9 a.m. - noon
University of Louisville
2301 South 3rd Street
Louisville, KY 40292
http://www.colorrally.com/
$38-$43