Lures are baited and the whiskey is poured for the ultimate outdoor experience at the Jim Beam American Stillhouse. Join Freddie Noe, 8th generation Beam family member, as he casts his line into his family’s coveted Honey Hole and publically shares the fishing experience for the first time ever.

It is no secret that Booker Noe, 6th generation Master Distiller and Jim Beam’s grandson, had a love for fishing and Bourbon. In fact, Booker had an undisclosed fishing hole near the distillery so that he could keep a watchful eye on both of his passions. Only he and his grandson, Freddie Noe, had permission to fish on this lake. So coveted, in fact, that current Master Distiller Fred Noe, needs a special invitation from his son to cast a lure.

Exclusively available to visitors of The Bourbon Affair, the fishing experience includes a rare private tour of the Jim Beam distillery, afternoon of fishing at Noe’s secret Honey Hole and a good ole’ southern fish fry and Jim Beam® Bourbon tasting. Freddie and his father Fred will share timeless stories of life in the Beam family and never-before-told memories of fishing with Booker. 

Fishing license and equipment are provided by Jim Beam. Guests will receive a commemorative gift following the outdoor fun.