Online Ads and the Landing Page

Start Date: Mar 17, 2011 - Start Time: 9:00 a.m.
End Date: Mar 17, 2011 - End Time: 12:00 p.m.

Description:
Landing Page Optimization Every time you send a link to someone, use a link in a PayPerClick campaign, have a link attached to your email address, add a link to your profile on LinkedIn, or mention your website using a link in a forum post – that link sends the visitor to a landing page. Whatever page you send that visitor needs to match the information you provided with the link. And, because a landing page can be separate from the website as a micro-site, it should be optimized in a variety of ways to help the visitor get the maximum benefit of having clicked on that link you provided. We’ll review the steps to ensuring that every landing page you use is fully optimized for the search engines and the visitors. Presented by: Charlene Burke, Search by Burke

Online Ads Pay Per Click, Banner Ads, Sponsored Ads and more! You want to highlight a product, service or promotion. You have a special landing page created just for the occasion. Now it's time to drive traffic with paid advertisements. Let's look at how to create an ad that matches your landing page. Then we can look at where you can place that ad to reach your target market. Thinking Google AdWords? Think again. If you want a successful online ad campaign, then you need to go where your customers are already talking, searching and clicking. Presented by Sheryl Connelly, Marketing Media Management

Cost $40.00

Spaces Available: 25