Morton’s The Steakhouse and the entire third and fourth generations of Napa Valley’s famed Mondavi family have joined forces for a nationwide wine dinner and charity auction on Thursday, Oct. 7, 2010 at the Charles Krug Winery Carriage House in Napa Valley to benefit the Make-A-Wish Foundation®. This gathering, the first of its kind in Mondavi family history, will celebrate the Mondavi family’s more than 90 years in growing and crafting wine and will be broadcast simultaneously to 53 Morton’s The Steakhouse private dining rooms via a state-of-the-art satellite broadcast technology. Tylor Field III, vice president of wine and spirits for Morton’s, has collaborated with three generations of the Mondavi family representing Charles Krug Winery, Folio Fine Wine Partners and Continuum Estate, assisted by corporate sponsor Chase Bank, on this first-of-its-kind dinner, a culmination of the “Prime Events at Morton’s” series. The evening’s esteemed hosts will include Michael Mondavi of Folio Fine Wine Partners; Tim Mondavi and Marcia Mondavi Borger of Continuum Estate; and Peter Mondavi, Sr., Peter Mondavi, Jr. and Marc Mondavi of Charles Krug Winery.

The event will kick off an online auction of the first-ever red wine produced by the extended Mondavi family – a rare 27-liter bottling called Siamo Insieme, which translates as “We are together” in Italian. The Mondavi family has collaborated to produce this large format bottle (called a primat); a unique blend of Napa Valley grown Cabernet Sauvignon, Merlot, Cabernet Franc and Petit Verdot produced and blended by the second and third generations of the Mondavi family especially for this event. This bottle will be auctioned online on Hart Davis Hart Wine Co.’s website Oct. 7, 2010 through Oct. 30, 2010, with all of the proceeds benefiting the Make-A-Wish Foundation®.

“We are so pleased to be collaborating with the Mondavi family on this legendary event,” said Tylor Field. “Anyone who enjoys wine owes a huge debt of gratitude to this family and what they have accomplished in the development and growth of fine wine in America. What they have achieved and continue to achieve is unprecedented. We will also continue to honor their respective wines on our wine lists nationwide to support their endeavors.”

"This grand event is the result of a seven-year partnership between us and Morton's,” said Peter Mondavi, Jr. “What sets this one apart is the enthusiastic collaboration on the part of the entire Mondavi family, and I look forward to even more wishes being granted from the proceeds.”

By utilizing Velocity technology available in Morton’s private dining rooms, guests in 53 Morton’s locations will be served the exact same menu and wine as guests at the Charles Krug Carriage House in Napa Valley. Each private dining room is equipped with 1080i high-definition programming, a nine-foot screen and theater-quality surround sound. This technology will allow guests around the country to feel as if they are in Napa Valley, making it possible for almost 2,400 people to enjoy this groundbreaking event.

Morton’s The Steakhouse in Louisville will hold its event at 8 p.m. It will be hosted by Ann-Marie Avanni of Folio Fine Wine Partners. Morton’s guests will be invited to bid in a silent auction for a three-pack of premium wines from Charles Krug Winery, Continuum Estate and Folio Fine Wine Partners, with proceeds to benefit the Make-A-Wish Foundation®.

Tickets for this exclusive event are $175 per person. Guests who would like to attend the “Morton’s and the Mondavi Families: Celebrating the Legendary Blend” wine dinner are invited to book online at http://www.mortons.com/celebratingthelegendaryblend or call Morton’s The Steakhouse in Louisville at 502-584-0421. Morton’s is located at 626 West Main Street in downtown Louisville. Sponsors of this event include Chase Bank, Hart Davis Hart Wine Co. and Riedel Glassware.

About Morton’s
Morton's Restaurant Group, Inc. is the world's largest operator of company owned upscale steakhouses. Morton's steakhouses have remained true to its founders' original vision of combining generous portions of high quality food prepared to exacting standards with exceptional service in an enjoyable dining environment.

The Company owns and operates 76 Morton's steakhouses located in 64 cities in 26 states, and in Puerto Rico and five international locations (Toronto, Singapore, Hong Kong, Macau, and Mexico City), as well as Trevi, a Las Vegas Italian restaurant.

About Charles Krug Winery

Charles Krug is Napa Valley’s first winery, founded in 1861. The third generation of the Peter Mondavi family produces super-premium and reserve wines with estate-grown, sustainably farmed fruit representing Napa Valley’s most prized sub-appellations, continuing the tradition of innovation and dedication to quality that began when Cesare and Rosa Mondavi first acquired the St. Helena landmark more than 60 years ago.

About Continuum Estate

Founded in 2005 by Robert, Marcia and Tim Mondavi, Continuum is a single red wine produced with clarity of focus at the highest quality level. Continuum Estate, located high atop Pritchard Hill on the east side of Napa Valley, grows rich, concentrated Cabernet Sauvignon, Cabernet Franc and Petite Verdot for this unique wine. For four generations the Mondavi family has grown and produced wines to stand in the company of the worlds’ finest. Tim and Marcia Mondavi, along with their children and team, are committed to this continuum of excellence, innovation and tradition.

About Folio Fine Wine Partners
Founded in 2004 by the Michael Mondavi family, Folio Fine Wine Partners is an importer, fine wine agency and producer of quality wines from the world's premier and emerging wine regions. Folio provides sales, marketing and public relations services to wine brands from California, Argentina, Italy, Austria, Germany and Spain.

About the Make-A-Wish Foundation®

The Make-A-Wish Foundation® grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the world’s leading children’s charities, with 65 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation® grants a wish every 40 minutes and has granted more than 193,000 wishes in the United States since its inception. For more information about the Make-A-Wish Foundation®, visit www.wish.org and discover how you can share the power of a wish®.