Learn how to set up and promote your presence on the Web. This course covers what to consider when creating your site, how to track visitor activity, and how to drive traffic through major search engines using pay-per-click and search engine optimization strategies. You’ll also learn how to communicate with customers and prospects using podcasts, blogs, and e-mail marketing.
You’ll leave with the knowledge and resources to create and manage your Internet marketing campaigns.
Instructor: Jay Lane has over 10 years of Web design and Internet marketing experience as a developer, project manager and strategist. He helps companies, organizations and individuals develop Web-based strategies that build relationships and deliver value.
Day/Time: February 3 - 24, 2010 (4 sessions), Wed., 6:30-8:30 p.m. $134