NEW YORK – April 21, 2005 – The Dew Action Sports Tour, the first-ever, season-long professional multi-sport tour in action sports, today announced the launch of its official website, Dewactionsportstour.com.  The website provides complete information related to the Tour, including exclusive features, video and photos.  Highlights include:

• Individual event information, results, competition video and photos


• Ticket information and purchase options


• NBC and USA Network TV broadcast schedule


• Athlete qualifying criteria and official competition information


• Exclusive athlete profiles and interviews


• Behind-the-scenes features of life on the Tour


• Information on musical acts performing at Tour events


• Tour and sponsor contests and sweepstakes


• Information, results, photos, and video from Free Flow Tour amateur series

“Dewactionsportstour.com is the place to go for updates on everything related to the Dew Action Sports Tour,” said Wade Martin, general manager of the Dew Action Sports Tour.  “Fans can dep/files/storyimages/on the website to provide accurate competition results, amazing video and photos from Tour events, and exclusive features.”

Special Dewactionsportstour.com features include “Napster Athlete Playlists,” where fans can check out favorite songs of Tour athletes.  Over the course of the Dew Action Sports Tour season, fans will have the opportunity to register for a chance to win great prizes, such as autographed items and tickets.

Free Flow Tour, the Dew Action Sports Tour’s official skate and BMX amateur series, has a dedicated section on the site. Dewactionsportstour.com/freeflow is the source for all information related to Free Flow Tour, including detailed schedules, park information, special events and pro athlete appearances.  The site will also feature a travel diary written by members of the Free Flow Tour Road Crew, video, photos and recaps of Free Flow competitions.

Owned by NBC Universal and Clear Channel Entertainment - Motor Sports, the Dew Action Sports Tour debuts in June 2005, and consists of five major, multi-sport events with a cumulative points system, the biggest competitive purse in action sports and a $1 Million Bonus Pool based upon year-/files/storyimages/standings.  NBC and USA Network will combine for 32 original hours of exclusive Dew Action Sports Tour coverage – the largest combined network and cable commitment in action sports. In addition to the primary sports of skateboarding (park and vert), BMX (park, vert, and dirt) and freestyle motocross, each tour stop will feature a unique “specialty comp.” At season’s end, the Tour will award champions in the six combined disciplines of skateboarding, BMX and freestyle motocross with the Dew Cup.  Key lifestyle elements at each Tour event’s festival village will include live cutting-edge music, video gaming, and interactive events.

Clear Channel Entertainment – Motor Sports will be an integral partner on the Dew Action Sports Tour, lending its considerable expertise in live event touring and promotion, including a wide range of off-channel assets including Clear Channel’s Radio, Outdoor and Music divisions.

The Dew Action Sports Tour’s founding partners include Mountain Dew (tour title sponsor); and Panasonic, Right Guard Xtreme, Vans®, Toyota and PlayStation® (event title sponsors).  Also joining the Tour as associate partners are OXY® Acne Solutions, Peanut Chews® and Pacific Cycle™ - the owner and supplier of Mongoose®, Schwinn®, and GT® bicycle brands.

NBC Universal

NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

Clear Channel Entertainment – Motor Sports

Clear Channel Entertainment – Motor Sports owns, produces and promotes specialized motor sports events primarily staged in stadiums and arenas.  The company stages more than 600 events per year and produces more than 250 hours of television programming, featuring such premier properties such as THQ World Supercross GP/THQ AMA Supercross Series; USHRA Monster Jam Presented by Ford Trucks & Advance Auto Parts; Hooter’s IHRA Drag Racing Series & IFMA Freestyle Motocross.  Clear Channel Entertainment-Motor Sports, a division of Clear Channel Entertainment, is a subsidiary of Clear Channel Worldwide (NYSE: CCU), a global leader in the out-of-home, advertising industry. 

Bird Song 3

Birdsong 3, the manager of Dewactionsportstour.com, is a division of CSMG that specializes in assimilation strategies targeting the action-sport, music and lifestyle demographic. Birdsong 3 has over 12 years of marketing and strategic planning experience specific to youth culture.