Chris Houchens will sign his latest release Brand Zeitgeist, a business and marketing book at A Reader’s Corner Bookstore, located in the heart of St. Matthews at 138 Breckenridge Lane on the corner of Willis Avenue and Breckenridge Lane on Saturday, May 22 from 3:00 to 5:00 P.M.
In Brand Zeitgeist, marketing speaker Chris Houchens uses many real world examples to provide a practical look at the fundamentals of branding and offers a common sense guide for businesses to develop their own brand strategy. If you have no idea how to create a marketing strategy or if you just need a fresh perspective on branding, then Brand Zeitgeist is for you.