Overall Research Results
22.8% increase in ad recall
5.5% increase in top-of-mind brand awareness
2.2% increase in aided brand awareness
5.7% increase in positive brand attitudes
5.8% increase in intent to purchase
This is Advertising
As an advertising medium, online needs to be taken seriously as part of your company's startegic and tactical marketing activities. Many companies are experimenting, testing and improving their online advertising and branding and may benefit strategically in the long term - possibly at your company's expense.
This is Advertising
As an advertising medium, online needs to be taken seriously as part of your company's startegic and tactical marketing activities. Many companies are experimenting, testing and improving their online advertising and branding and may benefit strategically in the long term - possibly at your company's expense.
The ideal advertisement will:
- Increase intent to purchase
- Improve positive brand perceptions
- Make the brand more salient
- Increase the likelihood that consumers will remember seeing an advertisement for the brand
Contact Louisville.com today and discover how we can create a campaign that is perfect for your business or event.
For a media kit and more information on Louisville.com advertising:
Advertising Department
502-625-0100 ext 37
137 W. Muhammad Ali Blvd Suite 102
Louisville, KY 40202
sales@louisville.com
