Looks like Louisville is getting a second H&M!
The first one opened last year (on November 14) at Oxmoor Mall, to much fanfare and huge crowds. There were coupons given. There was a party. There was even a DJ. It was weeks before you could visit and NOT stand in line for an hour to check out. [4]
H&M's newest Louisville location will be in Jefferson Mall, and open in 2015. According to WDRB [5], the company announced on Wednesday they'd be opening in a 23,000 foot space at J-Mall. The company is one of the largest fashion retailers in the world, and specializes in providing affordable fashion-foward clothing. Think Forever 21, but slightly more mature.